Source: Hootsuite Part 2: How To Set Up Your Business Profile on Pinterest Pins that show a product or service in action are 67% more likely to drive sales. Shopping is a priority for nearly half of the regular user base. High income households are twice as likely to use Pinterest - which means they have disposable income.Ĩ5% of Pinners (and rising) are mobile users. There are over 2 billion searches conducted on the platform each month. Pinterest has an active base of over 335 million pinners, with more than half pinning once a week. This presents a unique opportunity for companies who utilise the platform to connect with their audience. So they’re receptive to content they find helpful. It’s different from the other social media platforms in that Pinners are looking for inspiration for events, holidays, dinners, and life. It’s a place to connect friends and provide inspiration, as well as a place to connect consumers with brands. Pinterest is at its heart, a social media platform that allows users (or ‘Pinners’) to share, explore and save (mainly) visual content. Part 2: How To Set Up Your Business Profile Part 1: What is Pinterest and Why Should You Be Using It?

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