Popular food posts are either videos of the creator making the food, or a slideshow of several meals and the recipe for each in the caption. They do something similar with fashion posts, highlighting where each piece of the outfit is from. Creators will post a slideshow of nail ideas for any category, like spring inspired nails and minimalistic nails, and include the name of the products used as text on the picture. Nail inspiration, outfit details, food recipes and workout routines seem to dominate the app. The app allows users to post videos up to 60 seconds, but most users appear to just repost TikToks, like fitness influencer Georgia Daniels, who has over 300 thousand TikTok followers. These tags are often accompanied by affiliate links like Amazon storefronts and LTK. a high protein stuffed bell pepper) or indicating where to find an item, like this post, which tells users where the creator bought their home decor finds.

Creators often add text over pictures, either labeling what something is (i.e. One of the most eye-catching features of the app is the use of Canva-like graphic design in most posts. A bar with the separate feeds of each interest pops up when viewing the “for you” page, allowing users to toggle between different kinds of creators and posts depending on the category they fall under.

Lemon8 is similar to TikTok in that it has both a “following” and “for you” page, but that’s just about where the similarities end. Then, they must decide on their interests, which include beauty, fashion, food, travel, wellness and pets. When users first sign up for the app, they’re instructed to enter their birthday, pick their pronouns and decide on a username. According to data firm Apptopia, Lemon8 has garnered around 16 million downloads since its launch with Japan as its largest market-the app has about 4.25 million active users in the U.S.

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